My STORY

My Story

Hey there! I’m Neesha, and here’s a bit about me…

I could spin you a yarn about being a Londoner from the start, with tales of overcoming odds, or how I swapped earth sciences for the thrill of London’s financial shark tank. But let’s skip straight to the now!

I’m a married lady with a loving husband who, bless his heart, becomes a bundle of nerves every time he needs to find the perfect gift for me on anniversaries, birthdays, Christmas, or Valentine’s (when it actually crosses our minds!). It’s a classic case: I have a crystal-clear wishlist, and he has… well, a puzzled look.

That’s why I started Amaya Diamonds London. Inspired by the word “Maya,” which means magic in Sanskrit, we’re all about adding a sprinkle of magic to your special moments.

At Amaya Diamonds, we ditch the overwhelming mega-menus and endless scrolling. Our selections are sleek and simple, designed to get you to that “aha!” gift without the headache. Whether it’s a treat for a loved one or a little indulgence for yourself, we make sure shopping is a breeze.

So dive in and have fun shopping! My team and I are eager to assist with any questions, no matter how big or small. If you can’t find what you’re looking for, just give us a shout. Let’s make gift-giving as delightful as unwrapping a surprise!